PPC Interview Questions and Answers 2017

Paid Marketing is one the crucial marketing strategy in Digital Marketing. To implement Paid Marketing strategy in Google AdWords, one must have in depth understanding of the theoretical and practical implementation using the interface. Below are the most commonly asked questions in Search Engine Marketing (PPC/Mobile/Display)

What is difference between direct marketing and branding ? 

In a direct marketing campaign the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is conversion rate, which explains about ROI. Most common campaign types are Search Network Only, Shopping Campaigns, Dynamic Search Ads etc.

In Branding campaign an advertiser needs exposure of his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom ads target.

Which settings cannot be changed after the AdWords account is created ?

Time Zone and Currency cannot be changed after account creation.

What is Google AdWords Double Serving policy ?

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the the ads from different providers. Read more about his here

What do understand by Quality Score ? 

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

What is the impact of Quality score on CPC and Ad Position ?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

What is Actual CPC ?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in realtime and we cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = (AdRank to Beat/QS)+$0.01

What Kind of Quality Score you can achieve for keywords ? 

In my past campaigns I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in campaign.

What are the Factors which affect Quality Score ?

Quality Score depends on the following metrics

CTR of the Keyword
Relevance of Keywords and Ads
Landing Page Quality
Historic Account Data
How can you Improve Conversion Rates ? 

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to best landing page. Also by improving the Landing Page quality we can improve the conversions.

Is PPC Advertisement effect ranking of websites on search engines ? 

Never, Search Engine don’t mix them. Google and other search engines rank both organic and ppc results separately

Can you tell me limit of character used for PPC Ads ?

Different Search Engines have different Limit on ads character as for Google you can put maximum 25 for headline and 70 for description 1 and 2 combined.

Part 2
What is your biggest PPC win? [01:42]
You want them to discuss specific metrics, campaign struggles, and their step-by-step process.

What’s Quality Score? [02:06]
They should know that a Quality Score within AdWords is the score Google gives you on the relevancy of your ads to your landing pages. This is key because the higher your quality score is, the lower you pay per click, so your cost per acquisition drops.
Dive deeper and ask them how they increase Quality Scores to see their understanding of the attributes that affect Quality Score.

What tools do you use? [02:44]
You can find out their preferences and assess where their experience lies.
If you need someone to manage lots of campaigns, they need experience using robust tools. Someone more junior might use Power Editor or Google AdWords Editor.

How would you decide which ad platform to start on? [03:23]
Find out their methodology and how much they think you should spend to start with.

What would you do for [example campaign]? [03:58]
Find out how they think they could improve one of your campaigns for more PPC leads. They should discuss negative keywords, relevant ad copies, landing page adjustments, and more specifics on exactly what they’d do.

You can take this one step further by giving them a paid homework assignment with a campaign brief and see what kind of campaign they’re able to put together.

Google Analytics Interview Questions and Answers 2017

Here I am sharing Google Analytic Interview Question Answers for all students who are preparing for Google Analytic exam or want to clear Google Analytic interview all question and answers related to Google Analytic.
Q1: True or False: You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.
Ans: False.
Q2: True or False: You can view Match Type data in Google Analytics with AdWords manual tagging enabled.
Ans: False.
Q3: True or False: You can view Ad Group data in Google Analytics with AdWords manual tagging enabled.
Ans: False.
Q4: Reports show that visitors are coming from paused or discontinued campaigns. Why might this be?

Ans: If the visitors were originally referred by that campaign, and are now coming back as direct visitors, they will be attributed to the paused or discontinued campaign.
Q5: What is a referrer?
Ans: It is the URL of an outside website from which a visitor comes to your website.
Q6: On your website.com, you are seeing traffic coming from website.com / referral. Why might that be happening?

Ans: You may have several subdomains and the Google Analytics Tracking Code is not configured properly.
Q7: A search engine appears in the list of referring sites. Why might this happen?
Ans: It could happen if someone was referred to your site through a personalized search page, for instance.
Q8: What is the purpose of “_trackPageview()”?

Ans: To register a pageview in Google Analytics.
Q9: True or False: Google Analytics can NOT track visits to cached pages.

Ans: False. The Analytics tracking code will still be executed on a cached page.
Q10: True or False: by default, Google Analytics will track the number of visitors.

Ans: True
Q11: True or False: by default, Google Analytics will track the referrer that directs visitors to your site.

Ans: True
Q12: True or False: by default, Google Analytics will track the average amount of time spent on your site.

Ans: True
Q13: True or False: by default, Google Analytics will track the click path of individual visitors.

Ans: True.
Q14: Where can you find the Google URL Builder?

Ans: The URL Builder is located in the Help Center.
Q15: What can the URL Builder help you with?

Ans: The URL Builder can help to create URLs with tracking parameters already attached.
Q16: True or False. You should manually tag banner ads with campaign tracking variables.

Ans: True
Q17: True or False. You should manually tag email campaigns with campaign tracking variables.

Ans: True
Q18: True or False. You should manually tag non-AdWords PPC campaigns with campaign tracking variables.

Ans: True
Q19: True or False. You should manually tag organic search results with campaign tracking variables.

Ans: False, you can’t do this.

Q20: True or False. You should manually tag AdWords campaigns with campaign tracking variables.

Ans: False, auto tagging will do this for you.
Q21: True or False. You should manually tag bookmarks with campaign tracking variables.

Ans: False
Q22: How can you track visitors from a newsletter, banner, or email marketing campaign?

Ans: Manually tag the destination URLs of the campaign that you send visitors to.
Q23: What is the formula for ROI?

Ans: (Revenue – Cost) / Cost; be prepared to do some basic ROI calculations during the test.
Q24: What are the three minimum campaign variables you should utilize to tag a URL using manual tagging?

Ans: Source, Medium, and Campaign.
Q25: What is the correct parameter to identify different versions of an ad?

Ans: Use the content parameter utm_content
Q26: What is the formula for Click-Through Rate?

Ans: Clicks / Impressions
Q27: Google AdWords data is not showing up in your account as google / cpc. Why might this happen?

Ans: It can happen if autotagging is not enabled in your AdWords settings, or if a redirect is stripping out the gclid.
Q28: True or False: You can view Campaign data in Google Analytics with AdWords manual tagging enabled.

Ans: True.
Q29: What are the two most common ways that visitors can be recorded as “direct / (none)” in Google Analytics?

Ans: If they type your website’s URL into their browser directly, or if they come to your site through a bookmark.
Q30: In the Google Analytics Intelligence Events, what types of alerts are available?

Ans: You can get Daily alerts, Weekly alerts, Automatic alerts, and Custom alerts through Google Intelligence.

50+ Best SEO Interview Questions and Answers 2017

here is the list of 30 latest & frequently asked technical SEO interview questions and answers for the candidates who are willing to grab a new job in SEO field in the very first attempt.

  1. Which are the most important area to include your keywords? – Page title and Body text are the most important areas where we can include keywords for the SEO purpose.
  2. What are webmaster tools? – Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.
  3. What is the best way to maximize the frequency of crawling of your website by search engines? – Frequently adding new, original and quality content on the website.
  4. Do you know who is Danny Sullivan? – He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com
  5. Who is Matt Cutts? – He is the head of web spam team at Google. Read more about Matt Cutts here: http://www.mattcutts.com/blog/
  6. What is the best criterion to identify the value of a backlink? – The authority of the domain, quality of the content on the page where the backlink is provided and then the page rank of the website.
  7. What is keyword proximity? – Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.
  8. What is keyword prominence? – Keyword prominence is the location of the keywords in the page title, meta description and body text…..Read more about prominence at:http://www.seoglossary.com/article/64
  9. Difference between exit rate and bounce rate? – Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page….read more herehttp://www.blindfiveyearold.com/bounce-rate-vs-exit-rate
  10. What is the Panda update and which is its current version? – Panda is a search algorithm update by the Google to take on the content farms, low quality websites and the websites getting low quality backlinks, Google removed a lot of the webpage from the higher search index during this update and the current version of Panda is 2.5.3 updated on October 19/20th Oct. 2011…read here for latest panda updates http://www.seroundtable.com/tag/panda
  11. What was caffeine update? – Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%..read more about caffeine update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
  12. A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics? – Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.
  13. What is 404? – It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.
  14. What is 301 redirect? – It is a SEO friendly version of permanent redirect for the webpages or the domains. Read more about 301 redirect here http://www.webconfs.com/how-to-redirect-a-webpage.php
  15. What is 302 redirect? – It is a temporary redirect. Read more herehttp://www.internetofficer.com/seo/302-redirect/
  16. What is robots.txt? – Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website. Read more here http://www.robotstxt.org/
  17. What are the other methods to restrict a webpage from the search index? – we can usenoindex meta tag. Read more here http://www.robotstxt.org/meta.html
  18. What are Google Webmaster Tools crawl errors? – Crawl errors provides the information about the URL’s of your website which are not accessible but linked from somewhere. Read more here http://www.google.com/support/webmasters/bin/answer.py?answer=35120
  19. What is a landing page? – a landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page. Read more about landing page here http://www.copyblogger.com/landing-pages/
  20. What is the recent change in Google Analytics? – Real time visitors info, visitors flow, webmaster tools SEO data and website speed data. Read more herehttp://analytics.blogspot.com/
  21. How to handle the duplicate page in the website? – using canonical tag. Read more herehttp://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
  22. What are the types of CSS and which is better for SEO? – 3 types, Internal CSS, inline CSS and external CSS. Read more about CSS types here at http://www.expression-web-tutorial.com/Types_CSS_Styles.html. The external CSS is best for SEO purpose. Read why to use external CSS http://www.basictips.com/tips/article_64.shtml
  23. How many heading tags are there in HTML? – 6 tags, from H1 to H6
  24. Can we use more than one H1 on a single webpage? – Of course, if there is a need of describing two related topics on the same page then we can use, but using more than 2 or 3 will not provide any credit to the search engines.  Matt Cutts advise on using more than one H1 tag http://www.youtube.com/watch?v=GIn5qJKU8VM
  25. Italic or Bold, which is more useful? – Both are almost same but Italic have a slight more better for keyword targeting on the webpage. Read more herehttp://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
  26. What are top SEO ranking factors? – Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage. Read more here http://www.seomoz.org/article/search-ranking-factorsand here http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/
  27. What is the criteria for removing a webpage from Google search index? – It should return a 404 not found error or it should be 301 permanently redirected.
  28. Some basic and quick steps to increase the webpage speed. – removing the unused code and scripts. Replacing internal and inline CSS with the external CSS. Using web server’s page compression methods. Using small sized images or minimizing the no. of images.
  29. What is CTR? – It is Click Through Rate. Read more about CTR herehttp://en.wikipedia.org/wiki/Clickthrough_rate
  30. What is CTA? – It is Call to Action. Read more here http://en.wikipedia.org/wiki/Call_to_action_(marketing)